At Bambuyu, we are honoured to be featured in Choithrams’ newly launched two-month in-store activation, “Women-owned. Planet-friendly. Proudly on our shelves.”, now live at the Choithrams Green Community store. This thoughtful initiative brings together five women-led, sustainability-driven brands, each committed to creating cleaner, healthier, and more conscious everyday essentials.
By dedicating space to homegrown, purpose-driven businesses, Choithrams is setting a powerful example of how large retailers can uplift local brands and amplify voices making a meaningful impact. Through this activation, shoppers can explore a curated shelf spotlight celebrating women entrepreneurs working to transform their industries with safer, non-toxic, and environmentally responsible products.
Celebrating Five Women-Led, Planet-Positive Brands
We are proud to stand alongside four other exceptional founders who share our mission of making sustainable living accessible, transparent, and truly beneficial for people and the planet:
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Adaye (Founder: Shereen Abdulla) – Organic, toxin-free menstrual care products designed to treat women’s bodies and the planet right.
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The Botanist (Founders: Simona Sotirovska & Ruby Archambault Giroux) – Safe, effective home-care solutions made with pure ingredients and zero harmful chemicals.
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Scoop Wholefoods (Co-founders: Iryna Nestsiarovich & Viktoria Pilinko) – Curated zero-waste, naturally sourced pantry and household staples that make sustainable living beautifully simple.
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LOAM (Co-founder: Imogen Patzer) – Organic ultrasonic-extracted mushroom powder supplements from Europe, supporting immunity, gut health, energy, and mental focus.
A Dedicated Space for Purpose-Driven Shopping
For the next two months, customers visiting the Choithrams Green Community store will find a dedicated shelf showcasing these five pioneering brands together. This space offers shoppers the chance to discover high-quality, non-toxic alternatives, meet the founders behind the products, and engage with brands shaping a cleaner, smarter, and more resilient retail future.
We look forward to welcoming the community to explore the collection, support women-led brands, and join us in creating meaningful change - one conscious purchase at a time.